Ken Bentlage has more than a decade of marketing expertise using data anaytics to help small manufacturing businesses improve their marketing ROI and decision making, and ultimately build a more profitable, loyal customer base.
He began his career as a marketing research analyst in Kansas City and has worked with a variety of clients organizations around Missouri to gather and intrepret data that leads to powerful results. Ken has implemented lessons learned from data analysis to develop more effective sales call narratives, create targeted marketing campaigns and allow senior management to make more effective business decisions. His work in interpreting sales information through visual data presentation helps his clients become more effective at targeting the right customers an building relationships with them.
Ken’s data generation and analysis helped St. Louis Metro Transit save money and serve customers more efficiently by demonstrating why locating ticket vending machines on the sidewalk outside the Scottrade Center, rather on the platforms, made more sense. At another organization, he created direct mail and email campaigns that improved open rates by at least 50% in most cases, and used sales data to prove the effectiveness of targeted marketing campaigns. At several companies, his monthly, quarterly, annual sales, and customized customer and product sales reports were the first ones prepared in the history of the organization.
Ken holds an MBA from the University of Central Missouri and a Master’s in Marketing from Webster University. He earned his undergraduate in Sociology at Mizzou and has continued to use his love of analyzing behavior patterns to help his clients generate revenue.
When he is not serving clients, Ken enjoys playing softball and volleyball, organizing the annual trivia night for Neighborhood Houses, playing in trivia nights, is a history buff and enjoys walking around his south St. Louis City neighborhood (especially to Ted Drewes). Ken is a board member of the St. Louis Chapter of the American Marketing Association and as been Chair of the Annual Student Conference for over five years. Ken is active in the MVF (Missouri Venture Forum) as has conducted a their surveys for over five years.